Home » Max Bills View of Things: Die Gute Form an Exhibition 1949 by Claude Lichtenstein
Max Bills View of Things: Die Gute Form an Exhibition 1949 Claude Lichtenstein

Max Bills View of Things: Die Gute Form an Exhibition 1949

Claude Lichtenstein

Published
ISBN : 9783037783726
Hardcover
160 pages
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 About the Book 

The special exhibition Die gute Form, put on by the Swiss Werkbund (SWB) at the Basel trade fair in 1949, was an event that caused a furor far beyond Switzerlands borders. The renowned architect, designer, and graphic artist Max Bill was theMoreThe special exhibition Die gute Form, put on by the Swiss Werkbund (SWB) at the Basel trade fair in 1949, was an event that caused a furor far beyond Switzerlands borders. The renowned architect, designer, and graphic artist Max Bill was the mastermind behind the idea and personally selected the exhibits and designed their setting. Eighty exhibition panels showed consumer objects of exemplary design, from a teacup to the jet plane. Bill recognized the emerging, American-style commodity aesthetic that was making inroads into Switzerland and postwar Europe and sought to confront it with a specifically Swiss aesthetic shaped by a desire to create long-lasting forms. This publication documents Bills initiative by presenting the original exhibition panels and Ernst Scheideggers photographs of the installation, places this famous design show in a theoretical and design-historical context, examines its background, and creates a link to the publishing houses first publication from 1983.